The Athletic - NFL Playoffs

Scope

Digital Marketing Assets
Photoshop
Campaigns
Visual Design

Had a creative hand to design the direction of The Athletic’s NFL playoffs campaign. The spray effect was used throughout our run and combined with our new color palette. The bold usage of our Druk typeface was easily legible for users to quickly understand the weekend matchup and was used through editorial and social media assets. Super fun direction and very happy with how it was utilized.