Know Your Personnel - Branding
Job Responsibilities
Brand Identity
Discovery & Strategy
Custom Wordmark
Typography
A special collaboration with New Jersey Sets and The DSTRKT. Know Your Personnel is a brand that is collaborative in the world of basketball through podcasts and apparel.
KYP stands for, “Know Your Personnel.” - A basketball term for point guards; Where you have to know the plays and to who you're passing the ball or how you attack your defender.
